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The Tribal Code


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About the Author

Jo Owen is the only person to win the Chartered Management Institute Gold Medal three times for his best selling books which include How to Lead, Global Teams and The Mindset of Success. He has featured on CNN, Forbes, Fortune, Financial Times and many magazines and news media. Jo practices what he preaches as a leader. He is founder of Teach First, the UK's largest graduate recruiter and seven other NGOs with combined turnover above GBP100 million. He has started a bank from scratch and built businesses in Japan, America and Europe. He was a partner at Accenture and the MAC Group and started his career at Procter & Gamble in brand management. His career highlights include becoming the best nappy salesman in Birmingham, putting the blue speckle in Daz and getting sued for $12 billion, when a billion was worth something. He has also spent 20 years researching tribes from Mali to Mongolia, from the Arctic to Australia to Papua New Guinea and beyond to discover what businesses can learn from them about survival and success. Jo is in demand as a coach and keynote speaker and can be reached at


"This is a clarion call to simplicity and fundamentals in organisations. It is full of great stories, sharp observations and acute parallels between the lives of tribes and businesses"Professor Nigel Nicholson, Professor of Organisational Behaviour, London Business School"A real eye opener which shows how much corporate leaders can learn from the centuries of accumulated wisdom of those who have been through it before."

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