Table of Contents

Introduction. PART ONE: THE SUSTAINABILITY IMPERATIVE. 1. Selling Hershey: A Business Fable for Our Times. 2. The Sustainability Sweet Spot: How to Achieve Long-Term Business Success. 3. The Age of Accountability. 4. Business Responds. 5. Embracing Accountability. 6. The Backlash Against Sustainability. 7. Renewing the Penobscot: "A More Productive Use of Capital". PART TWO: HOW SUSTAINABILITY CAN WORK FOR YOU. 8. Where Do You Stand Today? Your Self-Assessment. 9. Shaping Your Sustainability Strategy. 10. Launching Your Sustainability Program. 11. Managing Stakeholder Engagement. 12. Dealing with Special Stakeholder Challenges. 13. Measuring and Reporting Your Progress. 14. Creating a Culture of Sustainability. Epilogue: The Future of Sustainability. Appendix A: Glossary and Key Action Steps. Appendix B: For Further Reading. Notes. Acknowledgments. The Authors. Index.

About the Author

Andrew W. Savitz knows about sustainability from working as one of the lead?partners in the Sustainability Business Services practice at PricewaterhouseCoopers, where he helped firms both large and small increase their profitability and responsiveness to environmental and social issues. Before that, he was a senior environmental enforcement official for the Commonwealth of Massachusetts. Savitz now runs Sustainable Business Strategies, an independent advisory firm based in Boston. Karl Weber is an author specializing in business, social, and political topics. He coauthored the business best-seller The Power of We with Jonathan Tisch, CEO of Loews Hotels, as well as How to Grow When Markets Don't with acclaimed management consultant Adrian Slywotzky.

Reviews

"...Savitz makes a lively and cogent case that no company or manager can afford any longer to ignore the world around them...a thoughtful guide for managers who still harbour doubts about the point of sustainability..." (Financial Times, July 5, 2006) "...excellent new book... a compelling case for change." (The Marketer, January 2007) "Important issues, well presented, that deserve a wide audience" (Long Range Planning, July 2007)