Published in conjunction with two backlist re-releases and new work (Scintillations) Sampler BLAD with Brazil Maru and Through the Arc of the Rain Forest to be sent in Scintillations mailings National print, radio, and online campaign Targeted bookseller mailing Advertising: Bookforum, Shelf Awareness Promotion at: BookExpo America, Winter Institute, ALA Annual, AWP, AAAS Promotion on Coffee House Press e-newsletter, website, and social media channels Giveaways on Twitter, Goodreads Simultaneous print and e-book release, with e-book ISBN to be included on all press materials, author and publisher websites, and whenever print ISBN is listed Targeted publicity to promote author's speaking engagements
Karen Tei Yamashita: Karen Tei Yamashita is the author of Through the Arc of the Rain Forest, Brazil-Maru, Tropic of Orange, Circle K Cycles, I Hotel, and Anime Wong, all published by Coffee House Press. I Hotel was selected as a finalist for the National Book Award and awarded the California Book Award, the American Book Award, the Asian/Pacific American Librarians Association Award, and the Association for Asian American Studies Book Award. She has been a US Artists Ford Foundation Fellow and co-holder of the University of California Presidential Chair for Feminist & Critical Race & Ethnic Studies. She is currently Professor of Literature and Creative Writing at the University of California, Santa Cruz.