Fergus RyanManaging Partner, Arthur Andersen, AustraliaDavid Maister's knowledge of professional services is second to none. Adrian MartinManaging Partner, BDO Stoy Hayward UKMaister is not for the fainthearted. If you are not prepared to ask the tough questions about your business, don?t open this book!? Martin SorrellChairman, WPP Group plcProvocative, controversial and stimulating, Maister challenges traditional thinking and provides new insights on a wide range of important issues. John HarveyChairman, PriceWaterhouseCoopers, AustraliaDavid Maister is the guru of professional services. A routine reading of Maister's lessons is good religion for all practice managers. James M. KouzesCoauthor of "The Leadership Challenge and Credibility""True Professionalism" is pure gold. You?ll be able to mine this rich vein for your entire career and always discover another nugget. John M. Westcott, Jr.Assistant Managing Partner, Hale & Dorr, BostonMaister in print, like Maister in person, is animated, entertaining and insightful. He always leaves the reader with food for further thought. Tom WatsonVice Chairman, Omnicom Group, Inc.Maister's ideas are applicable in a wide range of professional businesses and are equally valid for small firms or large. This book speaks to the professional in all of us. A. W. (Pete) Smith, Jr.President & CEO, Watson Wyatt WorldwideDavid Maister has a keen awareness of what creates success in professional service firms and a clear way of communicating ideas that truly make a difference. Thomas J. TierneyWorldwide Managing Director, Bain & CompanyInsightful, entertaining and useful! Maister's work bridges the gap between theory and practice; grounded in conceptual bedrock, it offers practical 'Monday morning' advice for anyone involved in managing a professional service firm. Robert M. HellerKramer, Levin, Naftalis & FrankelDavid Maister is a walking oxymoron, a practical visionary whose thoughtful analysis of the professional service firm is must-reading for anyone trying to lead, manage or survive in one. If you need help getting your prima donnas to sing like a chorus, read this book -- better yet, ask them to. James P. Baughman Managing Director, J.P. Morgan & Co., Inc. Must reading for "professionals" who can't get out of their own way. Jacob J. Weiss Vice President, Goldman, Sachs & Co. Captures the fundamental dilemmas which underlie the management of a professional service firm. An invaluable source. F. W. "Mickey" Huibregtsen Chairman and Director, McKinsey & Company, Netherlands Maister is a master in the field of professionalism. Whereas his focus clearly is on the professional firm, many of his thoughts are also relevant to the top management of large international corporations, both in their dealings with professionals and in their own management actions. James P. Saviano President, CSC Consulting Maister has a remarkable ability to cut to the quick and challenge executives to take on the burden of leadership by offering practical advice on how to connect business behavior to principles and values. Donald Groninger Executive Vice President and General Counsel, Bridgestone/Firestone, Inc. Provides a common sense blueprint for professional success, emphasizing the simple but often neglected principles that make for a fulfilling and productive career. Anyone who wants to be thought of as a professional will benefit from reading this book, Maister's insights apply to people at all levels of organizations and in a wide variety of industries and professions. Martin Sorrell Chairman, WPP Group PLC Helpful to everyone interested in improving the performance of professional service firms. Provocative, controversial and stimulating, Maister challenges traditional thinking and provides new insights on a wide range of important issues. Lawrence A. Weinbach Managing Partner and Chief Executive, Andersen Worldwide Full of the practical wisdom that we have come to expect from David Maister. Professionals of every kind will find something useful in this collection of rich insights and ideas. Thomas J. Tierney Worldwide Managing Director, Bain & Company Insightful, entertaining and useful! Maister's work bridges the gap between theory and practice; grounded in conceptual bedrock, it offers practical 'Monday morning' advice for anyone involved in managing a professional service firm. John Harvey Chairman, PriceWaterhouseCoopers, Australia David Maister is the guru of professional services. A routine reading of Maister's lessons is good religion for all practice managers. James M. Kouzes Coauthor of "The Leadership Challenge and Credibility" "True Professionalism" is pure gold. You?ll be able to mine this rich vein for your entire career and always discover another nugget. Adrian Martin Managing Partner, BDO Stoy Hayward UK Maister is not for the fainthearted. If you are not prepared to ask the tough questions about your business, don't open this book! ? Tom Watson Vice Chairman, Omnicom Group, Inc. Maister's ideas are applicable in a wide range of professional businesses and are equally valid for small firms or large. This book speaks to the professional in all of us. Martin Sorrell Chairman, WPP Group plc Provocative, controversial and stimulating, Maister challenges traditional thinking and provides new insights on a wide range of important issues. A. W. (Pete) Smith, Jr. President & CEO, Watson Wyatt Worldwide David Maister has a keen awareness of what creates success in professional service firms and a clear way of communicating ideas that truly make a difference. John M. Westcott, Jr. Assistant Managing Partner, Hale & Dorr, Boston Maister in print, like Maister in person, is animated, entertaining and insightful. He always leaves the reader with food for further thought. Robert M. Heller Kramer, Levin, Naftalis & Frankel David Maister is a walking oxymoron, a practical visionary whose thoughtful analysis of the professional service firm is must-reading for anyone trying to lead, manage or survive in one. If you need help getting your prima donnas to sing like a chorus, read this book -- better yet, ask them to. Fergus Ryan Managing Partner, Arthur Andersen, Australia David Maister's knowledge of professional services is second to none. James M. Kouzes Coauthor of The Leadership Challenge and Credibility True Professionalism is pure gold. You?ll be able to mine this rich vein for your entire career and always discover another nugget. Robert M. HellerKramer, Levin, Naftalis & Frankel David Maister is a walking oxymoron, a practical visionary whose thoughtful analysis of the professional service firm is must-reading for anyone trying to lead, manage or survive in one. If you need help getting your prima donnas to sing like a chorus, read this book -- better yet, ask them to. A. W. (Pete) Smith, Jr.President & CEO, Watson Wyatt Worldwide David Maister has a keen awareness of what creates success in professional service firms and a clear way of communicating ideas that truly make a difference. Tom WatsonVice Chairman, Omnicom Group, Inc. Maister's ideas are applicable in a wide range of professional businesses and are equally valid for small firms or large. This book speaks to the professional in all of us. John M. Westcott, Jr.Assistant Managing Partner, Hale & Dorr, Boston Maister in print, like Maister in person, is animated, entertaining and insightful. He always leaves the reader with food for further thought. James M. KouzesCoauthor of "The Leadership Challenge and Credibility" "True Professionalism" is pure gold. You?ll be able to mine this rich vein for your entire career and always discover another nugget. John HarveyChairman, PriceWaterhouseCoopers, Australia David Maister is the guru of professional services. A routine reading of Maister's lessons is good religion for all practice managers. Adrian MartinManaging Partner, BDO Stoy Hayward UK Maister is not for the fainthearted. If you are not prepared to ask the tough questions about your business, don?t open this book! ? Martin SorrellChairman, WPP Group plc Provocative, controversial and stimulating, Maister challenges traditional thinking and provides new insights on a wide range of important issues. Fergus RyanManaging Partner, Arthur Andersen, Australia David Maister's knowledge of professional services is second to none. Thomas J. TierneyWorldwide Managing Director, Bain & Company Insightful, entertaining and useful! Maister's work bridges the gap between theory and practice; grounded in conceptual bedrock, it offers practical 'Monday morning' advice for anyone involved in managing a professional service firm.