Acknowledgments. Introduction: Hey, I Know You. Have We Met? 1. Trust, Social Capital, and Media. 2. Make Your Own Game. 3. One of Us. 4. Archimedes Principle. 5. Agent Zero. 6. Human Artist. 7. Build an Army. 8. The Trust Agent. Index.
Chris Brogan is cofounder of PodCamp, a popular new media conference series focused on the use of social media to build business and personal relationships. He is a widely read blogger on the subject of social media. Find him at chrisbrogan.com and on Twitter at twitter.com/chrisbrogan. Julien Smith is a veteran trend analyst who has run Web communities for over ten years. He helps companies prepare for and profit from disruptive changes in their industries, and has appeared on news programs to represent companies and nonprofits in Canada and the U.S. Find him at juliensmith.com and on Twitter at twitter.com/julien