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Discover the formula for engagement. For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them. Why is "culture" so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust. When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate. This simple mechanism creates a perpetual trust-building cycle--the key to changing stubborn workplace patterns. Drawing on his original research, Zak teases out science-backed insights for building high-trust organizations. Trust Factor opens a window on how brain chemicals affect behavior, why trust gets squashed, and ways to consciously stimulate it by celebrating effort, sharing information, promoting ownership, and more. The Ofactor(TM) survey, data, and examples support the action plans. Engagement programs and monetary rewards are Band-Aids on broken bones. To get to the root of the problem, you've got to go deeper. Packed with examples from The Container Store, Zappos, and Herman Miller, Trust Factor harnesses our neurochemistry to effectively cultivate work places where trust, joy, and commitment compound naturally.
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About the Author

PAUL J. ZAK, PH.D. is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology, and Management at Claremont Graduate University. He was part of the team of scientists that first made the connection between oxytocin and trust-and his TED talk on the topic has received over a million views. He has appeared on CNN, Fox Business, Dr. Phil, Good Morning America, ABC World News Tonight, and is the author of The Moral Molecule.

Reviews

"[for] anyone interested in the powerful side of building trust and creating joyful, high-performance workplaces...The lessons are basic. They are the essence of being joyful and human." -Vancouver Business Journal "Many books focusing on soft skills do not provide the evidence to support the findings. In this book, direct evidence is presented to support the value of the trust factor and its ability to change the culture in an organization." --PM World Journal "It's time to imagine a new path forward built on trust and experimentation, unveiling inherent courage in people and fostering innovation. Dr. Zak's will show you the way." -Linkedin Pulse "[Paul Zak's] book is fascinating and contributes to the body of work on trust and organizational culture." -Skip Prichard, Leadership Insights "Paul is an outstanding researcher and communicator of ideas, and his work could really transform your organization from the inside out." --Roger Dooley, The Brainfluence Podcast

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