Fascinating look at creativity and innovation, featuring interviews with musicians like Justin Timberlake, Bjork and Jimmy Iovine
Panos A. Panay is Senior Vice President for Global Strategy and
Innovation at Berklee College of Music and the founder of
Sonicbids. He has has been named on Fast Company's 'Fast 50 list,
IncMagazine's 'Inc 500,' among other honors.
R. Michael Hendrix is a Partner and the Global Design Director for
innovation consultancy IDEO. He teaches entrepreneurship at Berklee
College of Music and has delivered keynotes for WIRED, Fast Company
and SXSW.
At its heart, this is a book about the creative journey. While the
main ingredient is music, it is spiced with entrepreneurship,
leadership and design and served through engaging stories. The
result is one that will be of great inspiration to anyone looking
to expand the reach of their creativity
*Tim Brown, Chair of IDEO and author of Change By Design*
All successful musicians are entrepreneurs and all great business
leaders are artists. In Two Beats Ahead Panos and Hendrix prove it.
This is a must read if you want to enjoy finding the path of least
resistance to the dream you are chasing!
*Kevin O'Leary Shark Tank Investor, Chairman O'Shares ETFs*
What a treat to get an inside look at the creative process and
enterprising spirit of some of the most talented people on the
planet
*Scott Dadich, creator of Abstract, recipient of the National
Design Award, former editor in chief of WIRED*
For a long time researchers have known that musical intelligence
can awaken the nonlinear whole mind to healing, creativity and
innovation. This book is a roadmap for innovators, entrepreneurs
and those seeking new avenues for exploring and reimagining the
future evolution of human consciousness and its infinite
possibilities
*Deepak Chopra*
How we perceive the world is the key to how we act in the world.
Based on their course at Berklee, Michael and Panos show that a
musician's perspective, much like a designers perspective, can
unlock inspiration and innovation, no matter who you are
*David Kelley, founder of IDEO and the Stanford d.school*
Two Beats Ahead is the first of its kind - a book that turns on its
ear the popular myth that business and the arts are at odds with
each other. There is so much we can learn from musicians about
innovation and creativity in business, and in this groundbreaking
and riveting book, Panos Panay and Michael Hendrix show us exactly
what we're missing
*Amy Cuddy, social psychologist and bestselling author of
Presence*
This book is not just about innovation. It may be the most
provocative and thoughtful business book of its time, an approach
to managing through the cacophony of fifty years of disruption
*Jim Champy, Business Consultant and Co-Author of Reengineering the
Corporation*
Being an artist isn't just a matter of having imaginative ideas-to
make songs and put them out into the world, you have to use that
imagination to problem-solve, collaborate, pivot, and hustle. This
book shows how thinking like a musician can provide valuable
lessons for entrepreneurs, educators, and anyone who's trying to
create something new
*Hrishikesh Hirway, creator and host of Song Exploder*
We all know that creativity plays a major role in the world of
music, and that innovation plays a major role in the world of
business. But, are creativity and innovation two sides of a coin?
Like the subjects it writes about, Two Beats Ahead is a highly
creative, innovative and enjoyable book
*Irving Wladawsky-Berger, former Chairman, Board of Governors, IBM
Academy of Technology; Research Affiliate, MIT Sloan School of
Management*
 |
Ask a Question About this Product More... |
|
