The Tremblays provide a detailed description of the American brewing industry, a fascinating market laboratory in which a variety of strategic and policy issues are at play. They have assembled an impressive array of data, the analysis of which is thorough and persuasive. Their account of this industry should interest a wide audience. -- Robert Porter, Department of Economics, Northwestern University This book has two great strengths. First, it provides the most detailed account of the history of the brewing industry and its firms. It also makes available the most comprehensive set of data about the industry ever gathered. These, along with the book's broad and detailed economic analyses, will make the Tremblays' work a landmark. -- John E. Kwoka, Neal F. Finnegan Distinguished Professor of Economics, Northeastern University This is a remarkably thorough analysis of an important American industry, running the gamut from its history and the laws and regulations that govern it to practical aspects of the business and econometric analyses of production and demand. The brewing industry is a surprisingly dynamic place, and the Tremblays have done a fascinating job of tracing the evolution of its many componenet aspects, as well as the strategic behavior of the member firms. The authors have compiled an impressive survey that will be a valuable resource for practitioners and researchers alike. -- William Greene, Professor of Economics, New York University
Victor J. Tremblay is Professor of Economics at Oregon State University. Carol Horton Tremblay is Associate Professor of Economics at Oregon State University.
An extremely useful book that business historians, industry executives, and corporate analysts undoubtedly will consult, while students of applied economics, business strategy, and organization theory will find in it much to support their work.-Terence R. Gourvish, Enterprise & Society