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Ultimate Guide to Linkedin for Business


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Table of Contents

Foreword by Melonie Dodaro
Chapter 1: Why LinkedIn?
Chapter 2: Getting Started on LinkedIn
Chapter 3: Creating Your LinkedIn Account
Chapter 4: Supercharging Your LinkedIn Profile
Chapter 5: LinkedIn Privacy Settings
Chapter 6: A Tour of Your LinkedIn Homepage
Chapter 7: LinkedIn for Companies
Chapter 8: LinkedIn Search
Chapter 9: Getting Found on LinkedIn
Chapter 10: Giving and Receiving LinkedIn Recommendations
Chapter 11: Connecting with Others
Chapter 12: Using LinkedIn InMail to Reach Out
Chapter 13: LinkedIn Groups
Chapter 14: Managing Your LinkedIn Connections
Chapter 15: The Definitive Publishing Platform
Chapter 16: LinkedIn Mobile
Chapter 17: Recruiting New Employees
Chapter 18: LinkedIn for Sales and Marketing Professionals
Chapter 19: Sales Navigator
Chapter 20: LinkedIn Advertising
Chapter 21: Creating LinkedIn Ads That Convert Like Crazy
Chapter 22: LinkedIn Success Stories
Chapter 23: Commencement

Promotional Information

Publisher Marketing

  • Full-page ad in Entrepreneur print and digital magazine (3.1+ million readers/month)
  • Email campaign to minimum 340K Entrepreneur subscribers
  • Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)
  • Book cover and text links within related articles and channels on Entrepreneur.com
  • Content campaigns shared via Entrepreneur's social networks (13+ million engaged)
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts Author Marketing
  • Advertising and promoted/sponsored posts on Facebook, Twitter, and LinkedIn
  • Advertising with Google AdWords and native using Outbrain
  • Email campaign to current subscribers and JV partners
  • Event promotion through webinars, speaking engagements, podcasts, interviews, etc.
  • Affiliate promotion and endorsement from Perry Marshall, Alex Mandossian (community of 250K+), Tom Beal, Hal Elrod, and more
  • About the Author

    Ted Prodromou is a speaker, author, and online advertising consultant, generating leads for his clients using Google AdWords, Facebook ads, LinkedIn, Twitter, and other social media platforms. He also teaches online and in-person classes on LinkedIn, Twitter, and online advertising. In his past life, Ted worked for high tech companies IBM, DEC, and Cellular One before starting his own consulting firm in 1999. You can learn more about Ted at tedprodromou.com.

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