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Understanding Communication Research Methods
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Table of Contents

Introduction to Research and Research Paradigms

Chapter 1 - Introduction & Ethics

Chapter 2 - Social Scientific Paradigm

Chapter 3 - Interpretive Paradigm

Chapter 4 - Critical Paradigm

Research Design Chapter 5 - Data Chapter 6 - Evaluating Research Chapter 7 - Hypotheses and Research Questions Research Methods Chapter 8 - Ethnography Chapter 9 - Interviewing Chapter 10 - Focus Groups Chapter 11-Social Media Chapter 12 - Content Analysis - Qualitative Chapter 13 - Content Analysis - Quantitative Chapter 14 - Discourse Analysis Chapter 15 - Surveys Chapter 16 - Descriptive Statistics Chapter 17 - Inferential Statistics Chapter 18 - Mixed Methods Chapter 19 - Rhetorical Criticism Chapter 20 - Critical Cultural Methods

About the Author

Stephen M. Croucher is a Professor and the Head of the School of Communication, Journalism, and Marketing at Massey University, New Zealand. He serves on the editorial boards of more than ten journals, and served as the editor of the Journal of Intercultural Communication Research (2010-2019) and Speaker & Gavel (2010-2015). He has held and holds various leaderships position in the National Communication Association, International Communication Association, the World Communication, and holds Professorships at the University of Jyvaskyla, Universidade Aberta, and the Universidade de Coimbra. Daniel Cronn-Mills is a Professor and Distinguished Faculty Scholar at Minnesota State University, Mankato, USA. Dan has authored and co-authored three books, five book chapters, and a stack of journal articles. He served for more than a decade as the editor of Speaker & Gavel (1997-2010) and has served on the editorial board of 11 scholarly journals. Dan has served in numerous leadership roles from local to national levels including the National Communication Association, the American Forensic Association, and the Communication and Theatre Association of Minnesota.

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