Download the Free Fishpond App!
Download on the App Store

Android App on Google play
Understanding Customers

Already own it?

Sell Yours
Home » Books » Business » General

Understanding Customers

By Chris Rice

Elsewhere $305 $286   Save $19.00
or 4 easy payments of $71.5 with What's this?
Free shipping Australia wide
Ships from local warehouse
Order Now for Christmas with e-Gift
Rating:
 
Register or sign-in to rate and get recommendations.
Format: Hardback, 2nd New edition Edition
Published In: United Kingdom, 28 July 2017
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: learning objectives and definitions the theoretical background exercises issues to consider current examples implications for marketing recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.
EAN: 9781138440937
ISBN: 1138440930
Publisher: Routledge
Dimensions: 23.4 x 15.6 centimetres
Tell a friend

Their Email:

Sell Yours

Already own this item?
Sell Yours and earn some cash. It's fast and free to list! (Learn More.)

Review this Product

BAD GOOD
 

Related Searches

 

Webmasters, Bloggers & Website Owners

You can earn a 5% commission by selling Understanding Customers on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep!

 

Authors/Publishers

Are you the Author/Publisher? Improve sales by submitting additional information on this title.