Part One: What is Strategy?What is Strategy?Part Two: Strategic AnalysisEvaluating the Macro-environmentIndustry AnalysisThe Internal Environment: Value-Creating ActivitiesThe Internal Environment: A Resource-Based View of StrategyPart Three: Strategy FormulationBusiness StrategyCorporate StrategyInternational StrategyPart Four: Strategy ImplementationOrganizational Structures and Strategic ChangeStrategic LeadershipCorporate Governance
Anthony E. Henry worked as a Market Analyst for HSBC in central London before joining the university sector. He has experience working for public and private sector organisations, including Arthur Andersen. He has also counted traffic for a firm of transport consultants, worked in a soap factory, and taught strategy in the UK and Germany to global managers working for a FTSE-100 organization. He has worked as a Senior Lecturer in Strategic Management. He recently spent seven years updating his business experience by working as a senior manager in a medical company before returning to the university sector. His appreciation of the business environment is used to enhance student understanding of the theory and practice of strategy. Anthony currently teaches strategy to undergraduate and MBA students at Aston University's Business School.
'Praise for the second edition: This is a neat and concise text providing one of the clearest 'how to' guides to strategy.' (Dr Mark Toon, University of Cardiff ) 'Praise for the second edition: I have used Henry's text for some years...It is concise and yet contains most if not all aspects of classical strategic management learning.' (Mike Davies, University of Winchester )