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The Unofficial Guide to Building Your Business in the Second Life Virtual World

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Table of Contents

Contents Acknowledgments ix Part One. About Second Life(r) 1 Chapter 1. Genesis of Life Online 3 Chapter 2. A Virtual Melting Pot 23 Part Two. Getting Started 41 Chapter 3. The Essentials for Creating and Maintaining Your Second Life(r) 43 Chapter 4. Your Virtual Real Estate 65 Chapter 5. Creating a Business Plan 81 Chapter 6. Netiquette and Codes of Conduct 103 Part Three. Virtual-World Business Values 115 Chapter 7. Commerce 117 Chapter 8. Education and Training 133 Chapter 9. Coordination and Innovation 147 Part Four. Business Strategies 161 Chapter 10. Business Relationships 163 Chapter 11. Marketing 2.0 181 Chapter 12. Selling Your Products and Services 201 Chapter 13. Networking 213 Chapter 14. Meetings 227 Chapter 15. Staffing the Metaverse 241 Part Five. What's to Come 253 Chapter 16. The Evolving Metaverse 255 Appendix Second Life(r) Lingo Glossary 263 Index 265

About the Author

Sue Martin Mahar is a respected resident of Second Life(R) and a freelance writer. Jay Mahar is a sought-after guide on Second Life(R), who has been very successful in designing and building businesses for both himself and others.


"This guide shows entrepreneurs how to assess potential opportunities and conduct business in Second Life and includes many handy lists of practical dos and don'ts. With Second Life continually evolving, business possibilities there are in fact limitless, as this book shows. Essential reading for all entrepreneurs and recommended for both the general public and business students." --Library Journal

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