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How will you react when disaster strikes?
Amanda Ripley, longtime staff writer for Time, has been extensively involved in the magazine's 'Person of the Year' cover stories and now covers homeland security and risk from Washington, DC. Her disaster reporting recently helped Time win two National Magazine Awards.
"A must read. We need books like this to help us understand the world in which we live." -- Nassim Nicholas Taleb, author of 'The Black Swan' and 'Fooled By Randomness' "A fascinating book ... The Unthinkable is part study of the science of reaction to extreme fear, part indictment of the US government's response to the terrorist threat, part call to arms" -- Robert Crampton * The Times * "Excellent and accessible study of how people react in disasters ... aside from the sound advice, one of the main strengths of this book is the wealth of anecdotal material and startling facts' 4 stars" * London Lite * "Ripley's survey of a vast area of research is impressively handled and eminently readable and, should disaster strike, the insights she provides into how you and those around you may respond might just save your life" * New Humanist * "Spiced with surprising factoids, this book might save your life one day. Just don't read it on a trans-Atlantic flight" * Bloomberg *