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Up the Organization


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Table of Contents

Contents, Commemorative Edition v Foreword vi Warren Bennis Publisher's Note xi Robert Townsend's Cure for Management Heartburn xiii Jim O'Toole How Robert Townsend Talked Me out of Getting an MBA xvii Bob Davids Up the Publisher: On Editing Robert Townsend xxii Robert Gottlieb Contents, Original Edition xxxi Up the Organization, Original Edition 1 Appendix A: Townsend's Third Degree in Leadership 161 Appendix B: No Reserved Parking: The Guerrilla Life of Robert Townsend 170 Robert Townsend Jr.

About the Author

The Author Robert C. Townsend (d. 1998) drew upon his early experiences as a banker at American Express Co. to redirect Avis Rent-a-Car as president and chairman. Under his leadership, Avis experienced a celebrated turnaround, fueled by the "We Try Harder" advertising campaign. Townsend also worked as an executive at 20th Century Fox and was director at several companies, including Dun and Bradstreet and Radica Games. Townsend was a celebrity in his own right, and a frequent lecturer and talk-show guest.


"Townsend shouldn't just be read, he should be memorized." ?Tom Peters "The sagest (and even most outrageous) book ever written about how business should be run." ?Harper?s Magazine "Bob Townsend's words still ring true, truer than they seemed almost 40 years ago." ?Warren Bennis "Robert Townsend's book continues to light up the business world with straightforward and practical management advice that is as pertinent today as when originally published. A must-read for all managers!" ?Ray Davis, president and CEO, Umpqua Holdings Corporation "Townsend proves that the best business wisdom is timeless. In an era filled with business buzzwords and ethical misdirections, Townsend's bluntness makes for refreshing and hilarious reading for the next crop of CEOs." ?Ben Casnocha, chairman, Comcate, Inc., author, My Start-Up Life

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