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Aaron Schmidt has worked as a circulation clerk, young adult librarian, reference librarian, and library director. Currently he is Principal of Influx Library User Experience, a design firm dedicated to integrating UX design into libraries. He writes a column in Library Journal called The User Experience, lectures at San Jose State University's School of Library and Information Science, USA, and serves on the editorial board for Weave: Journal of Library User Experience. He blogs about library design at Walking Paper.Amanda Etches is Head of Discovery & Access at the University of Guelph Library, USA, where she spends her time guiding teams and projects that are all about making the library experience better for users, both in person and online. She is also part of Influx, a user experience consultancy that works with libraries. She frequently writes and presents on web design, usability, and user experience practices and trends.