A fascinating look at the secrets of user experience and how brilliant design changes everything, by Robert Fabricant, one of the most influential design minds in the industry
Cliff Kuang (Author)
Cliff Kuang is a UX designer and an award-winning journalist. He
was previously the design editor at Wired and Fast Company, where
he has edited or written over 7,000 articles on design. His writing
has also appeared in the New York Times Magazine, Bloomberg
Businessweek, and The Economist.
Robert Fabricant (Author)
Robert Fabricant is a co-founder of Dalberg's Design Impact Group
and former Vice President of Creative for Frog Design. He has won
numerous design awards and has written and spoken widely on design
and social impact, for outlets including the Harvard Business
Review and SXSW.
A tour de force, an engrossing fusion of scholarly research,
professional experience and revelations from intrepid firsthand
reporting
*New York Times*
Engrossing and rich with rarely-told stories and interviews, User
Friendly gives critical insights to make us better, smarter
consumers of design and user-friendly experiences. A must-read for
anyone who cares about design and the challenges it has to meet in
the coming decades
*Joe Gebbia, co-founder of Airbnb*
User Friendly starts with the fascinating arc of design in the
industrial age, when fortunes could be made by looking more deeply
at how we live. But this book brings those insights into the
touchscreen age, in which our devices and interfaces sometimes seem
to know us better than we know ourselves. Anyone who cares about
the fraught but increasingly urgent role that design plays in our
lives owes it to themselves to read this hugely compelling book
*Scott Dadich, creator of Abstract: The Art of Design and
co-founder of Godfrey Dadich Partners*
Compulsory reading for the current age, in which business and
society have turned to design in pursuit of growth and change. But
design means little without empathy, and this book lays out a
remarkable tale of how that insight became truth. This essential
work shows why design has to be at the center of the human
enterprise
*Tim Brown, Chair of IDEO and author of CHANGE BY DESIGN*
Anyone who cares about the fraught but increasingly urgent role
that design plays in our lives owes it to themselves to read this
hugely compelling book
*Scott Dadich, former Editor-in-Chief, Wired, and creator of
ABTRACT: THE ART OF DESIGN*
Digital-era design has strived to eliminate the user manual: To
make and sell us things that ‘just work.’ But this leaves us
uncertain how things work — or why they’ve been made to work the
way they do. User Friendly gives us the answers. It’s the missing
manual to the designed world, and that’s just what we need
*Rob Walker, author of THE ART OF NOTICING*
User Friendly weaves a stirring and unexpected story of how the
machine age gave way to this iPhone era. Passionate and poised,
Cliff Kuang and Robert Fabricant show us how friendliness mapped a
new root structure for the simmering chaos of the recent
internet
*Alexis Madrigal, author of POWERING THE DREAM*
In this epic work, Cliff Kuang and Robert Fabricant offer us a
compulsively readable successor to The Design of Everyday Things.
They have crafted a definitive narrative that is as well-designed
as the products that grace its pages
*Brian Merchant, author of THE ONE DEVICE*
User-friendliness is the cognitive lubricant that makes us love the
stuff we use. And yet we rarely wonder how that love was crafted.
This fascinating book unveils how—and why—that love was crafted
*Ellen Lupton, author of BEAUTIFUL USERS: DESIGNING FOR PEOPLE*
When I had to stop, mid-reading, and send one of the stories in
this book to a colleague, I knew it was instantly indispensable —
whether for well-versed designers or anyone who’s ever questioned
the design of everyday life. Rarely does a book have the power to
turn any reader into a more conscious participant in the world
around us. You need to read it
*Liz Danzico, Chair of the Interaction Design MFA program at the
School of Visual Arts*
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