Table of Contents

1. Value co-creation in sport management 2. The sport value framework - a new fundamental logic for analyses in sport management 3. Exploring customer-to-customer value co-creation platforms and practices in team sports 4. Creating value through membership and participation in sport fan consumption communities 5. Co-destruction of value by spectators: the case of silent protests 6. Considering coopetition strategies in sport tourism networks: a look at the nonprofit nautical sports clubs on the northern coast of France

About the Author

Herbert Woratschek is Professor of Service Management at the University of Bayreuth, Germany. He has been Vice-President of the European Association for Sport Management since 2009. His main areas of research include the service-profit chain and moderating variables in various service contexts, service-dominant logic, measurement of service quality, and sport marketing.


Chris Horbel is Associate Professor of Marketing at the Department of Environmental and Business Economics at the University of Southern Denmark, Odense, Denmark. The focus of her scientific work comprises the areas of value co-creation, service networks and word-of-mouth with applications in sport, tourism, healthcare, and mobile applications.


Bastian Popp is Assistant Professor at the Department of Services Management at the University of Bayreuth, Germany. His primary areas of research are innovative media and consumer behaviour, co-creation, brand management, brand communities, social media, consumer-company identification and fan behaviour.