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The Victory Lab
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About the Author

SASHA ISSENBERG is the Washington correspondent for Monocle. He covered the 2008 presidential campaign for The Boston Globe as a national political reporter, and has written for The New York Times Magazine, Slate, and George, where he served as a contributing editor. He is the author of The Sushi Economy- Globalization and the Making of a Modern Delicacy.

Reviews

"Indispensable. . . . Issenberg has a firm grounding in the political universe. . . . [He] paints his insurgents in heroic terms, putting the spotlight on campaign warriors few of us have ever heard of. . . . ["The Victory Lab" is] a magical mystery tour of contemporary campaigns. By the end, a lot of the mystery will become clear, and you'll know a whole lot more about what's behind those calls and letters jamming your phone lines and mailboxes." --Jeff Greenfield, "The Washington Post" "["The Victory Lab"] traces an under-reported element of the evolution of campaign tactics over nearly a half-century in an unusually accessible and engaging manner. . . . A timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics." --"The New Republic" "Brainy." --"New York" "A magnificently reported and wonderfully written book, full of eye-opening revelations and a colorful cast of characters whose groundbreaking strategies and tactics have injected 21st-century science into politics and changed it forever in the process. "The Victory Lab" is essential for anyone who wants to understand what really goes on along the campaign trail--and a delight for those who simply enjoy a terrific read." --John Heilemann and Mark Halperin, authors of "Game Change" "Sasha Issenberg cracks open the secretive realm of modern campaigns, revealing a revolution that is influencing not only who wins elections but also the fate of the nation. This is a terrific and important book." --David Grann, author of "The Lost City of Z" "Sasha Issenberg is our most acute observer of the modern political campaign. With vivid portraiture and crystal-clear prose, he takes us beyond the charge-and-counter-charge, the rallies and stump speeches, to show us the hidden persuaders. This is the politics you'll never see on the nightly news." --Richard Ben Cramer, author of "What it Takes"

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