A ground-breaking, agenda-setting book that reveals the business model that has propelled the likes of YouTube, Google, Facebook and MySpace to global success.
A former senior editor at Forbes, Penenberg garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of The New Republic. The story was a watershed for online investigative journalism and is portrayed in the film 'Shattered Glass'. He has also written for The New York Times, Fast Company, Slate, Wired and The Economist. Now a journalism professor and assistant director of the Business & Economic Program at New York University.
One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how. Recommended! - Chris Anderson, bestselling author of The Long Tail and FreeIn tight, engaging prose, Adam captures the essence of the ever-scaling power of the virus. It's not just for geeks any more. - Seth Godin, author of TribesPenenberg has unlocked the secret to the most successful digital businesses. An indispensable read. - Robert Safian, Editor-in-Chief, Fast CompanyAdam Penenberg's lively book opens a window to all of our futures. - Ken Auletta, author of BackstoryIf you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning. - Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others DiePenenberg discovers the perpetual motion machine for business and marketing... Buy this book. Catch a virus. Make a fortune. - Jeff Jarvis, author of What Would Google Do?Instead of entrusting your business to a guru with an agenda and a ghostwriter, you should be turning to a pro journalist like Adam Penenberg, who understands the way media and money interact, has the critical faculty to engage with these phenomena in an unbiased fashion, and the technical facility to explain them to you in an entirely engaging, informative, and actionable way. - Douglas Rushkoff, author of Media Virus and Life Inc.An intriguing expose of a simple idea worth its weight in gold and then some. - Cairns Post