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The Virtual Marshall McLuhan


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From the occult and the esoteric to everyday popular culture and the emerging digital revolution, a major critical discussion of the work of Marshall McLuhan.

About the Author

Donald F. Theall is professor emeritus and former president of Trent University. He is the author of The Medium Is the Rear View Mirror: Understanding McLuhan.


"This insightful book serves to fill many gaps in the McLuhan story." Choice "The Virtual McLuhan goes a long way toward retrieving McLuhan from the various McLuhanisms that have sprung up in his name - from those who would portray him as the patron saint of the new corporate technotopia as well from those who would read him as an early voice in the wilderness, warning of civilizations demise." National Post "Theall has several axes to grind against McLuhan and the McLuhan cult, and the book takes shape as a hybrid of biography and critique, festchrift and demystification. His ability to weave interesting experiences into his book, evoking the intellectual milieu in which McLuhan lived and worked, will guarantee this text a permanent place in McLuhan studies." Montreal Gazette

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