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Introduction 1 Part I: Getting Started with Visual Social Marketing 7 Chapter 1: Marketing in the Age of Visual Content 9 Chapter 2: Generating Website Traffic from Visual Social Marketing 25 Chapter 3: Developing a Visual Social Marketing Plan 39 Part II: Putting Together a Visual Social Media Strategy 57 Chapter 4: Acquiring and Organizing Visual Assets 59 Chapter 5: Tools, Tips, and Tricks for Creating Visual Assets 73 Part III: Integrating Images into Your Social Media Marketing 89 Chapter 6: Driving Engagement on Facebook with Images 91 Chapter 7: Generating Interest with Visual Content on Twitter 105 Chapter 8: Improving Your Blog with Visual Content 119 Chapter 9: Drawing Attention to LinkedIn with Images 129 Part IV: Marketing via the Visual Social Networks 141 Chapter 10: Growing Your Business with Pinterest 143 Chapter 11: Instagramming Your Way to Success in Visual Marketing 173 Chapter 12: Sharing Presentations on SlideShare 197 Chapter 13: Using Infographics to Share Your Story 217 Part V: Launching into Video Social Media Marketing 233 Chapter 14: The Big Picture: Marketing with Videos 235 Chapter 15: Video Marketing on YouTube 251 Chapter 16: Creating and Sharing Videos via Vine 271 Part VI: The Part of Tens 289 Chapter 17: Ten Types of Images to Create 291 Chapter 18: Ten Types of Videos to Create 301 Index 309
Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide , and an international speaker. She spent over five years working at Procter & Gamble on some of the biggest brand launches and is now a leading consultant, speaker, and educator on social media marketing.