Table of Contents

Acknowledgments
Dedication
Preface

Introduction - León F. García Corona & Kathleen Wiens
Ethnomusicology Is What You Make It - Daniel Sheehy

Part I Different Work for Different Spaces

Ch 1 The Meeting Room as Fieldwork Site: Towards an Ethnography of Power - Huib Schippers
Ch 2 Running Things: Moving Parts and People - Cullen Buckminster Strawn
Ch 3 Control, Contribute, Collaborate: Ethnomusicologists as Team Players - Kathleen Wiens
Ch4 Freelancing and Consulting: Strategic Preparations for a Long-term Professional Commitment in Public Sector Ethnomusicology - Nancy Groce

Part II Production and Methodology for Public-Facing Content

Ch5 Knowing How to Tell a Story - Jeffrey A. Summit
Ch 6 Communication and Marketing: Building and Reaching Your Community - Marysol Quevedo
Ch 7 Sustainable Ethnomusicology: Technology, Marketing, and Revenue - León F. García Corona
Ch 8 Teaching World Music: Intersections of Music, Education and Diversity - Patricia Shehan Campbell
Ch 9 Curating the Virtual Museum: Ethnomusicology and the

About the Author

León F. García Corona (PhD Ethnomusicology, UCLA) is Assistant Professor of Ethnomusicology at Northern Arizona University and a former content producer and education specialist for the Smithsonian Institution.

Kathleen Wiens (PhD Ethnomusicology, UCLA) is a museum and heritage professional. She has worked on museum and heritage projects across North America and Europe, including at the Musical Instrument Museum (Phoenix) and the Canadian Museum for Human Rights (Winnipeg).

Reviews

"Some of ethnomusicology's most engaged and engaging 'voices' guide us, with myriad practical suggestions, along pathways to 'public-facing' careers and, by doing so, fill a gaping hole in the training of ethnomusicologists." -- Timothy Rice, UCLA Distinguished Professor, Emeritus, of Ethnomusicology