John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. He has served on the Council of Economic Advisers and is the recipient of numerous awards and honors including the Kenneth Galbraith Award. His work has been featured in the New York Times, The Economist, Harvard Business Review, Fortune, NPR, Slate, NBC, Bloomberg, and The Washington Post. He regularly serves as a consultant to Fortune 500 companies, non-profits, start-ups and the US government, with corporate clientele including Pinterest, Virgin Airlines, Chrysler, McDonalds and Amazon. List has authored over 250 peer-reviewed journal articles, several academic books, and, with Uri Gneezy, the international bestseller The Why Axis (Public Affairs).
Brilliant, practical, and grounded in the very latest research,
this is by far the best book I've ever read on the how and why of
scaling. If you care about changing the world, or just want to make
better decisions in your own life, The Voltage Effect is for
you. * Angela Duckworth, Founder and CEO of Character Lab and New
York Times bestselling author of Grit *
How many books are funny and wise, practical and profound? John
List is a scientist, but he's also a magician, and he's changing
the world. The Voltage Effect shows how. This is one of the
best economics books I have ever read - and an instant classic in
behavioral economics. * Cass R. Sunstein, Robert Walmsley
University Professor, Harvard University, and New York Times
bestselling coauthor of Nudge *
The Voltage Effect is the toolkit for the ambitious. Packed
with proven principles and pro tips made real through inside
stories ranging from Silicon Valley to African NGOs to university
fund-raising, List fills the gap between startup books and
management books to show how any idea can achieve its full
potential. * Scott Cook, co-founder of Intuit *
Ideas from the ivory tower or Davos fail often and fail badly
because they do not recognize the deeply political and historical
nature of the problems they are trying to deal with and the social
realities in which these problems are embedded. This
thought-provoking and engaging book proposes an original framework
for thinking about how good policy proposals can be applied at a
scale large enough to do social good, and for avoiding predictable
mistakes that prevent such scaling. A must-read. * Daron Acemoglu,
Institute Professor at MIT and co-author of Why Nations Fail and
The Narrow Corridor *
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