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The Voltage Effect


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About the Author

John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. He has served on the Council of Economic Advisers and is the recipient of numerous awards and honors including the Kenneth Galbraith Award. His work has been featured in the New York Times, The Economist, Harvard Business Review, Fortune, NPR, Slate, NBC, Bloomberg, and The Washington Post. He regularly serves as a consultant to Fortune 500 companies, non-profits, start-ups and the US government, with corporate clientele including Pinterest, Virgin Airlines, Chrysler, McDonalds and Amazon. List has authored over 250 peer-reviewed journal articles, several academic books, and, with Uri Gneezy, the international bestseller The Why Axis (Public Affairs).


Brilliant, practical, and grounded in the very latest research, this is by far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you. * Angela Duckworth, Founder and CEO of Character Lab and New York Times bestselling author of Grit *
How many books are funny and wise, practical and profound? John List is a scientist, but he's also a magician, and he's changing the world. The Voltage Effect shows how. This is one of the best economics books I have ever read - and an instant classic in behavioral economics. * Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and New York Times bestselling coauthor of Nudge *
The Voltage Effect is the toolkit for the ambitious. Packed with proven principles and pro tips made real through inside stories ranging from Silicon Valley to African NGOs to university fund-raising, List fills the gap between startup books and management books to show how any idea can achieve its full potential. * Scott Cook, co-founder of Intuit *
Ideas from the ivory tower or Davos fail often and fail badly because they do not recognize the deeply political and historical nature of the problems they are trying to deal with and the social realities in which these problems are embedded. This thought-provoking and engaging book proposes an original framework for thinking about how good policy proposals can be applied at a scale large enough to do social good, and for avoiding predictable mistakes that prevent such scaling. A must-read. * Daron Acemoglu, Institute Professor at MIT and co-author of Why Nations Fail and The Narrow Corridor *

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