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Volunteer Engagement 2.0


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Table of Contents

About the Book ix Robert J. Rosenthal Foreword xi Holly Ross, Executive Director, Drupal Association Introduction xv Greg Baldwin, President, VolunteerMatch Part One: Changing Times 1 Chapter 1 Big Shifts That Will Change Volunteerism for the Better 3 Tobi Johnson, MA, CVA, President, Tobi Johnson & Associates Chapter 2 A History of Change in Volunteer Engagement 20 Susan J. Ellis, President, Energize, Inc. Chapter 3 Debunking the Myths of Volunteer Engagement 32 Sarah Jane Rehnborg, CVA, PhD Chapter 4 Rethinking the Status Quo 44 Evan Hochberg, Chief Strategy Officer, and Mei Cobb, Volunteer Engagement Director, United Way Worldwide Chapter 5 Engaging Millennial and Younger Volunteers 57 Aria Finger, Chief Operating Officer, DoSomething.org and President, TMI Agency Chapter 6 The Great Boomer Volunteer Revolution: Boom or Bust? 69 Beth Steinhorn, President, JFFixler Group Part Two: Changing Relationships 83 Chapter 7 Keeping the Volunteers You Have 85 John L. Lipp, Associate VP, Volunteer Engagement, JDRF Chapter 8 Wholly Engaged: Integrating Volunteer and Donor Programs 97 Kelly Moran, Associate VP of Community Development, and Taylor Mallia, Executive VP of Development, National MS Society Chapter 9 A New Engagement Model for the Internet Era 110 Mark Surman, Executive Director, Mozilla Foundation Chapter 10 Meet Your New Board 123 Linda Davis, CEO, Center of Volunteer and Nonprofit Leadership, and David Styers, Manager of Program & Business Development, Presidio Institute Part Three: Changing Technology 135 Chapter 11 Volunteer Engagement on the Social Web 137 Amy Sample Ward, CEO, NTEN: The Nonprofit Technology Network Chapter 12 Microvolunteering for Big Impact 153 Mike Bright, Founder, Help From Home Chapter 13 Virtual Volunteering: Are We Finally Ready to Talk about Direct Service? 169 Jayne Cravens, Consultant and Researcher Chapter 14 Getting the Most Out of Hackathons for Social Good 182 Scott Henderson, CEO and Founder, Sandbox Communities Part Four: Changing Corporate Perspectives 195 Chapter 15 The Power and Unrealized Promise of Skilled Volunteering 197 Meg Garlinghouse, Director, and Alison Dorsey, Manager, LinkedIn for Good Chapter 16 Partnering with Workplace Volunteer Programs 210 Angela Parker and Chris Jarvis, Co-Founders, Realized Worth Chapter 17 Becoming Powered by Pro Bono 224 Alethea Hannemann, Vice President of Product and National Programs, The Taproot Foundation Chapter 18 How to Get the Right Pro Bono Expertise for the Job 239 Deirdre White, CEO, and Amanda MacArthur, VP of Global Pro Bono & Engagement, PYXERA Global Chapter 19 Volunteering and the Future of Cause Marketing 252 Joe Waters, Author, Founder of SelfishGiving.com Part Five: Changing Strategies 267 Chapter 20 Measuring the Volunteer Program 269 Beth Kanter, Author and Master Trainer Chapter 21 The New Volunteer Manager's Toolkit 283 Jennifer R. Bennett, CVA, Senior Manager, Education & Training, VolunteerMatch Chapter 22 National Service for the Twenty-First Century 296 Wendy Spencer, Chief Executive Officer, Corporation for National and Community Service Chapter 23 Service Enterprises: Strategic Human Capital Engagement 308 Amy Smith, Chief Strategy Officer and President of Action Networks-Points of Light, and Sue Carter Kahl, President, SMCK Consulting Chapter 24 Leading Big Volunteer Operations 322 Carla Campbell Lehn, CVA, Library Programs Consultant, California State Library Chapter 25 Taking Charge of Your Professional Development 334 Katherine H. Campbell, CVA, Executive Director of the Council for Certification in Volunteer Administration Afterword 349 Robert Egger, Founder and President of L.A. Kitchen and CForward About the Editor 353 Index 355

About the Author

Robert J. Rosenthal, San Francisco, CA, is the vice-president of communications and marketing at VolunteerMatch. Robert has created and developed industry-leading publications and training series' to help nonprofits and business leaders more effectively engage volunteers in strengthening local communities. He is the founder of EngagingVolunteers.org and VolunteeringIsCSR.org, two specialist blogs within the field of volunteering. He is also the founder of VolunteerMatch Learning Center and Nonprofit Insights webinar series, two leading sources of training and best practices for nonprofit organizations. Robert is a writer and public speaker on issues relating to supporter engagement, nonprofits, corporate social responsibility, social enterprise and technology for social good. Through his work he has established cross-sector relationships across a wide range of the volunteering field in the United States and beyond.

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