10K marketing and publicity budget Extensive coverage on metal blogs and websites, such as Blabbermouth Interviews on terrestrial and satellite radio Radio station giveaways In-store events
Joe Giron's professional career began in 1983 as a staff photographer for the Fort Worth Star-Telegram in Texas. A chance assignment to shoot an up-and-coming local band led to a lasting friendship with one of hard rock's most revered bands, Pantera. That, in turn, led to shooting many other artists, including AC/DC, David Bowie, Gwen Stefani, Van Halen, and U2, just to name a handful, for many of the world's leading rock magazines. Today, his niche is in the gaming industry as the photographer for the World Poker Tour and head of the official photography team at the World Series of Poker. He lives in Las Vegas. Rex Brown was born in 1964 in Graham, Texas. He joined Pantera in 1982 and has also played with Down. His new band, Kill Devil Hill, is climbing the charts. He is the author of Official Truth, 101 Proof: The Inside Story of Pantera. He lives in New Mexico.
"A Wild Photo History... It presents arresting photos ... and shows [Pantera's] playful side both on and offstage." --Rolling Stone "One of the most visually stunning and comprehensive documentations of a band put to print, close to 400 pages of images that will excite and awe. --Clrvynt "A Pantera fan's wet dream... Painstakingly great care was taken when compiling this book. ... As a huge fan of Dimebag I found it especially poignant flipping through the images of the sorely-missed guitar god. ... This is a fantastic release and a must-have for fans of Pantera; your collection is NOT complete until this is sitting on your coffee table for all to see." --Pure Grain Audio "This gorgeous book is wonderfully put together and an essential way for fans to stay connected to the legacy of a great band." --Ghost Cult "[Giron's] Pantera photos offer more than just a gallery of eye-popping rock photography, but a spontaneous and unguarded chronicle of how four kids from the South became one of the biggest bands in American metal, from their lean and hungry origins in Dallas, to playing in front of half a million screaming Russians in Moscow, to their final tour." --Team Rock