An Introduction Awakening From World War II The 1950s and '60s Wall's Whippy Mobiling On Showing Off Colour Files Ice Cream In Bulk Acknowledgements
Alan Earnshaw, a leading transport historian, starts with the progress of the sales operations, from ice-cream trikes to motorised ice-cream vans, considering the many varied types that have been used, especially since World War II. Using the real-life experiences of former Wall's employees from around the country, this forms a fascinating social history as well as a mechanical one. Meanwhile, David Hayward (the assistant editor of Vintage Roadscene magazine) and Chris Stevens (whose father was a heavy goods driver for Wall's) take a look at the delivery fleet that the company employed. Together, the three writers provide a fascinating look at the company history, and their new book supplements the three existing Trans-Pennine/Nostalgia Road titles that deal with the subject of ice cream manufacture, delivery and mobiling (door-to-door sales).