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War Paint: Madame Helena Rubinstein and Miss Elizabeth Arden


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Table of Contents

Introduction. 1. Rivals Even in Death. 2. The Krakow Cream. 3. The Beauty Wizard of Oz. 4. Rise of a Rival. 5. Madame on the Move. 6. Florence Graham Becomes Miss Elizabeth Arden. 7. The Women at War. 8. Masters of Art, Mistresses of Money. 9. Elizabeth and Tommy. 10. In the Money -- Helena. 11. End of an Era -- Depression and Divorce -- Helena. 12. Lipsticks and Lesbians -- Elizabeth and Elisabeth. 13. Challenges and Changes. 14. Maine Chance and Makeovers. 15. Princess of the Potions v Lady of the Lotions. 16. The Second World War -- Part I. 17. The Second World War -- Part II. 18. The Second World War -- Part III. 19. All the Queen's Horses and One of the Queen's Men. 20. Post--War Warriors. 21. The Fabulous Fifties: Two Beauty Queens and the Man Who Would Be King. 22. Show Time. 23. Last Acts. 24. The Final Years. 25. Taxing Times -- The Aftermath. Epilogue. Acknowledgements. Notes and Sources. Bibliography. Index.

About the Author

LINDY WOODHEAD has been in international fashion public relations for more than twenty--five years. She worked in journalism, music, and film publicity before establishing her own agency in 1974. Woodhead retired from fashion to write four years ago. A Fellow of the Royal Society of Arts, she lives in London and the southwest of France.


"...is exhaustingly, admirably researched..." (The New York Times -- Book Review section, Februsry 15, 2004)

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