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Wayne Rooney: The Way It Is


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/ Key title Wayne Rooney, the most talked about footballer in Britain, tells his own remarkable story, from his early years with his family growing up on the streets of Croxteth, about his relationship with Coleen McLoughlin, and about life in Manchester. It's all about a young man coming to terms with a career in the limelight -- the good and the bad. / Fully updated with new material covering 2006/7 with Manchester United and England, including the end of season climax. / Repositioned to target a younger audience taking the book beyond football and presenting it as a lifestyle piece. Focusing on the under 20s is key -- he is their hero. / We manage the only official Wayne Rooney website and Wayne's MySpace page Strong avenues through which to target the younger and online audiences. / Marketing and publicity activity will target both the youth and adult audiences -- promotions planned with MySpace and Bebo, partnership with Manchester United, book signings, strong on and offline publicty coverage including interviews, features, reviews and competitions. / In negotiation with Wayne's main sponsors (Coke, Nike, EA Sports) to set up 3rd party partnership activity.

About the Author

Wayne Rooney was born in Liverpool in October 1985. He was only nine when he was spotted by Everton scout Bob Pendleton playing for boys' club Copplehouse. In his last season with them he scored 99 goals before joining the Everton academy. He was the youngest scorer in Premier League history in 2002, at the age of 16, and the youngest to score for England, age 17. He joined Manchester United in August 2004 for a fee of GBP20 million. He has 33 international caps and 11 goals to date. Hunter Davies has written over 40 biographies, including the authorized book on The Beatles and the 2004 hardback bestseller Gazza: My Story.


'He stands head and shoulders above the rest' Daily Telegraph 'Remarkable' Daily Mail

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