Table of Contents

Foreword–Social Networking Works by Don Tapscott vii

Authors' Note–How We Got Here xi

Chapter 1: Look What We Can Do 1

Chapter 2: Go from R&D to R&WE 19

Chapter 3: How May We Help We? 43

Chapter 4: Customer, Sell Thyself 61

Chapter 5: If We Build It, We Will Come 81

Chapter 6: Welcome to the World Bank of We 101

Chapter 7: Make Everyone a C-We-O 117

Chapter 8: Lead from the Rear 125

Afterword–Join the Crowd 143

Company Index 149

Name Index 151

Subject Index 153

Acknowledgments 158

Promotional Information

Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me, you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.

About the Author

This book is the result of an unprecedented wiki-based collaboration bringing together leading experts on social networking and communities at Wharton Business School, MIT Sloan School of Management, and more than 4,000 business innovators from around the world, all of whom have generously contributed their extraordinary knowledge, insights, and personal experiences.

Reviews

"Best Books of 2007, Top 10 Editors Pick: Business" - Amazon.com, 2007  #1 on 800-CEO-READ's "Top 25 Monthly" Bestseller List, August 2008 "10 Books to Inspire Your Business for 2008", The Street.com, November 15, 2007