Chapter 1: The Human Side of Franchise Performance
Chapter 2: The Emotional Rollercoaster of Running a Franchise
Chapter 3: Introduction to the Internal Experience
Chapter 4: Franchisee Catastrophizing
Chapter 5: The Mental Heckler
Chapter 6: Comparison
Chapter 7: Ego
Chapter 8: Complacency
Chapter 9: Introduction to the External Human Experience
Chapter 10: The Human Side of Customer Service
Chapter 11: Creating a Team of High-Performance Employees
Chapter 12: The Coaching Cure
Chapter 13: Building a High-Performance Partnership with Your
Franchisor
Chapter 14: Purpose, Mission and Values/ Think Globally, Profit
Locally
Chapter 15: Conclusion
Author speaks at 30-40 workshops each year with about 10,000
franchisees in attendance
Book will be marketed on the author's online training course for
franchisees
Social media marketing to authors segmented and active audience
Email blast to author's current subscribers and past audience
members
Business and franchise speaker Scott Greenberg provides innovative business growth and leadership strategies that elevate performance for franchisees and their teams. Recognized as the "Franchise Influencer," he understands first-hand what it takes to transform businesses from average to extraordinary.
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