COVID-19 Response at Fishpond.com.au

Read what we're doing...

Web 2.0 and Beyond
By

Rating

Product Description
Product Details

Promotional Information

A veteran Web marketing consultant takes managers on a tour of the new marketing venues and techniques made possible by Web 2.0.

Table of Contents

Acknowledgments Introduction: What is Web 2.0 and How Will It Change My Business? Chapter One: Power to the People Chapter Two: Pull Media, Not Push Chapter Three: The Web as Platform: The Network Is the Computer Chapter Four: Case Studies: Rapidly Changing Online Landscapes Chapter Five: Successful Online Business Models for Web 2.0 and Beyond Chapter Six: Ten Things You Should Do to Make Your Business More Web 2.0 Chapter Seven: The Dark Side: How the Latest Developments in Cyber Crime Can Ruin Your Dayor Business Chapter Eight: Web 3.0: What Does the Future Hold? Appendix A: The Technologies Driving Web 2.0 Appendix B: Web 2.0 Reading and Resource List Notes

About the Author

Tom Funk has been involved in ecommerce and Web publishing since 1995. In his six years managing the Web sites of the Vermont Teddy Bear Company, Funk saw online revenues triple, and the company's sites were named to Internet Retailer's Best of the Web Top 50. Funk is currently VP of Client Services for Timberline Interactive, a Web development and online marketing consultancy.

Reviews

"Funk outlines the latest emerging technologies on the Web, and offers readers the Ten Things You Should Do to Make Your Business More Web 2.0. This highly accessible guide provides the latest information on the most popular activities on the Web; new ways to market, attract customers, and keep your Website vibrant; and ways to protect yourself form the growing menace of cybercrime." - Booklist
"This valuable compendium organizes, evaluates, and places into context online business models, trends, and technologies. It considers where the Web has been and where it is going, with implications of these developments for business. The new generation, Web 2.0, is characterized by a shift to individual users who are now able to customize their Web experience and engage in social communication networks, leading to an integrative experience unimagined in the first, more static iteration of Web-based technologies. Funk, a Web publishing practitioner, traces these complex developments with great clarity, utilizing simple, concise language to frame the discussion. Useful case studies illustrate the potential as the Web evolves in serving customers and creating new business opportunities. The author also traces developments to the Web 3.0 environment. This well-organized and well-written work is essential for anyone interested in the Web and its development, particularly as it relates to the business world. Essential. General readers, all levels of students, faculty, and practitioners." - Choice
"Librarians will find insight in Funk's analyses of the possibilities of 2.0 (and even 3.0). . . . his book should inspire ideas for better representing our resources to our patrons. Lively discussions of what else we can do to market our libraries will be sparked by his many examples of successful business models. . . . heartily recommended to academic librarians." - Catholic Library World

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » General
Home » Books » Business » Management » General
Home » Books » Business » Marketing » General
Home » Books » Business » Industries » Retailing
Home » Books » Computers » Hardware » PCs & PDAs » General
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond Retail Limited.
Back to top