John Allspaw is currently Operations Engineering Manager at Flickr, the popular photo site. He has had extensive experience working with growing web sites since 1999. These include online news magazines (Salon.com, InfoWorld.com, Macworld.com) and social networking sites that experienced extreme growth (Friendster and Flickr). During his time at Friendster, traffic increased 5X. He was responsible for their transition from a couple dozen servers in a failing data center to over 400 machines across two data centers, and the complete redesign of the backing infrastructure. When he joined Flickr, they had 10 servers in a tiny data center in Vancouver; they are now located in multiple data centers across the US. Prior to his web experience, Allspaw worked in modeling and simulation as a mechanical engineer doing car crash simulations for the NHTSA. Jesse Robbins is passionate about infrastructure, emergency management, and technology that helps people be safe, happy, and free. He serves as co-chair of the Velocity Performance & Operations Conference and is part of the O'Reilly Radar. Jesse currently advises companies in Seattle and San Francisco. He previously worked at Amazon.com where his title was "Master of Disaster" and where he was responsible for Website Availability. Jesse is a volunteer Firefighter/EMT & Emergency Manager, and led a task force deployed in Operation Hurricane Katrina.