The Theory and Practice of Improving Rankings
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|Format: ||Paperback / softback, 200 pages|
|Published In: ||United Kingdom, 30 October 2009|
The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. "Website Visibility" marries academic research results to the to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. Written by a well-respected academic and practitioner in the field of search engines, this title provides practical and real-world guidance for real-world situations. It is based on actual research in the field, which is often used to confirm or refute beliefs in the industry. Readership includes: students, academics and practitioners who are motivated to improve the ranking of a website on search engine result pages. It could be used as a research resource, a course textbook, a how-to guide and an authority to guide decision-making on website design.
Table of Contents
The trilogy: Users, webpages and search engines; Elements of website visibility and research; The good ones; The bad ones; The ugly ones; Case studies; Recommendations and the future.
About the Author
Professor Weideman is Head of Research Development at the Cape Peninsula University of Technology in Cape Town. During the past two and a half decades he has lectured, researched and published extensively, both locally and internationally, in a variety of fields. These include website visibility, search engines, information retrieval, computer viruses and other technological areas. He has also consulted to the City of Cape Town and a number of companies from industry on website strategy, visibility and other issues. He is a member of: the CSSA, SAICSIT, IRMA, IADIS and ISI.
Chandos Publishing (Oxford) Ltd|
22.86 x 15.24 x 1.02 centimetres (0.25 kg)|
15+ years |