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Webster's New World Letter Writing Handbook

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Table of Contents

Introduction.PART I: Letter Writing Basics.Prewriting Planning.Twelve Rules for Better Letter Writing.Tone.Layouts and Supplies.Letter Writing Advice from Lewis Carroll.Persuasion in Print.Special Considerations for Writing about Technology.PART II: Personal Correspondence.Letters that Strengthen Relationships.Information Letters.Requests.Letters that Require Special Handling.PART III: Career and Employment Letters.Cover Letters and Job Inquiries.Resumes.After the Interview.Letters from Employers to Potential Employees.Letters of Recommendation and Introduction.Query Letters.PART IV: General Business Correspondence.Communicating Business Information.Networking Business Letters.Business Requests.Invitations.Special Requests: Sponsorship, Fundraising, and Donation Letters .Letters of Confirmation and Acknowledgment.Tough Situations.PART V: Internal Communication.FYI Internal Memos.Internal Requests.Announcements.Management Issues.Meetings.Reports in Memo Format.PART VI: Customer Service Correspondence.Relationship-Building Letters.Routine Customer Correspondence.Sensitive Customer Correspondence.Tips for Effective Client Communication.PART VII: Sales and Marketing Letters.Types of Sales Letters.Selling by Invitation.Generating Leads.Inquiry-Fulfillment Letters.After-Sale Letters.Nonprofit Fundraising.PART VIII: Credit, Collection, and Billing.Billing Letters.When the Account Is in Collections.When the Collection Is in Dispute.Working Out Arrangements.Lines of Credit.PART IX: Vendor Communications.Letters Requesting Information.Letters Expressing Dissatisfaction.Letters Regarding Bids, Contracts, and Agreements.Letters that Strengthen the Client/Vendor Relationship.Common or Possible Client-to-Vendor Requests.Letters Regarding Payment Problems.Other Letters to Vendors.PART X: E-Mail and Fax Correspondence.Differences Between E-Mail and Regular Letters.E-Mail Structural Components.Writing E-Mail Messages that get Opened and Read.Reply Wisely.Know the Emotional Connotations of Punctuation and Grammar.Consider the Look of Your Message.Internet Direct-Mail Marketing Messages.Where to Get Your E-Marketing Lists.Fax Correspondence.Appendix A: Formats.Appendix B: Useful Letter Writing Aids.Appendix C: Mailing and Shipping.Glossary.Index.

About the Author

ROBERT W. BLY is the Director of the Center for Technical Communication, a consulting firm that specializes in business communication and marketing. He has been a copywriter and consultant for more than twenty years, and is the author of more than forty-five books.

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