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Wedding Planning and Management


Product Description
Product Details

Table of Contents


List of Case Studies

List of Figures

List of Tables



About the Authors

About the Photographer

Section I : Foundations

Chapter 1: Role and Scope of Wedding Consultancy
Market estimates
Titles, packages and roles
The organization of the book

Chapter 2: Weddings, Culture and Religion
Socialization for marriage
Mate selection
Pre-wedding rituals
Wedding customs
Changes in identity

Chapter 3: History and Hegemony
What is hegemony?
Hegemony and marriage
Hegemony and weddings
A balance of power

Chapter 4: The Mediated Construction of Weddings
Invented traditions
Celebrity weddings
Portrayal of weddings in film
Reality television
The internet

Chapter 5: The Changing Family, Law and Politics
Female workforce dynamics
The missing male
Cohabitation and divorce
Same-sex relationships and unions
Intercultural and interfaith marriages

Chapter 6: Weddings and Consumerism
The urge to consume
The quest for perfection
Sponsored weddings
Anti-consumptive and conservationist weddings

Chapter 7: Tourism and Destination Weddings
Visiting friends and relatives tourism
Honeymoon travel
Destination weddings

Section II : Practice

Chapter 8: Wedding Timelines
Legal issues
Confirmation and details
Wrap-up and evaluation
Consultant checklist

Chapter 9: Wedding Budgets
Wedding budget categories
Budget summaries
Consultant checklist

Chapter 10: Determining the Vision
Vision determination
Wedding themes
Destinations and sites
Consultant checklist

Chapter 11: Food, Beverage and the Wedding Cake
Food and beverage
The wedding cake
Consultant checklist

Chapter 12: Wedding Attire and the Bridal Party
Bridal attire
Cultural traditions
The wedding party
Wardrobe malfunctions
Consultant checklist

Chapter 13: The Ceremony
The celebrant
Readings and vows
Exchange of rings and special artifacts
The ceremony program
Guidelines and policies
Consultant checklist

Chapter 14: Floral Decor
Recipients and locations
Selecting flowers
Centerpieces and other decorative elements
Installation and removal
Consultant checklist

Chapter 15: Photography
Movement from film to digital photography
Two primary styles of photography
Album design and trends
Consultant checklist

Chapter 16: Music and Entertainment
Ceremony music and entertainment
Cocktail hour music and entertainment
Reception music and entertainment
Consultant checklist

Chapter 17: Rentals and Site Layout
Tables, chairs, linens and tableware
Outdoor considerations
Site layout
Consultant checklist

Chapter 18: Stationery Elements and Etiquette
Save-the-date notices
Ceremony programs
Seating stationery
Personalized napkins, boxes, bags and matches
Wedding announcements
Thank-you notes
Consultant checklist

Chapter 19: Transportation
Getting started
Transportation to the ceremony venue
Transportation from the ceremony to the reception
Transportation from the reception to the final destination
Transportation costs and final details
Consultant checklist

Chapter 20: Wedding Day Details
Bridal preparations
Consultant preparations
Consultant checklist

Chapter 21: Post-wedding Evaluation
Conducting a post-wedding evaluation
The wedding summary
Consultant checklist

Section III: Building Your Business

Chapter 22: Business Plan and Target Audiences
Writing your business plan
Beyond the business card

Chapter 23: Developing a Marketing Strategy
Determining your target market
Marketing tool development
The four secrets of selling to brides

Chapter 24: The Client Interview, Communication and Contracts
Initial screening
Client interview details
Follow-up communication

Chapter 25: Vendor Relations, Networking and Negotiation
Establishing vendor relationships

Chapter 26: Office management
Organizing your work environment
Selecting hardware and software
Other business equipment essentials
Building a staff

Chapter 27: Competition, obligations and ethics
Demand and competition

Chapter 28: Stress management and career enrichment
Stress management tips
Career enrichment


About the Author

Margaret J. (Maggie) Daniels is an assistant professor of tourism and events management in the School of Recreation, Health and Tourism at George Mason University. Her research interests center on the economic development potential of events and tourism, event planning and evaluation, visitor motivations and tourism for individuals with specialized needs. Recent publications authored or co-authored by Dr. Daniels can be found in Annals of Tourism Research, Event Management, Journal of Leisure Research, Journal of Sport Tourism, Journal of Travel Research and World Leisure Journal. She co-authored three chapters found in Quality Tourism Experiences (Butterworth-Heinemann, 2005). She teaches classes in events management, program leadership and evaluation, meeting planning and tourism planning and policy. Carrie Loveless is the CEO of "Carried Away Events" and an adjunct professor in the School of Recreation, Health and Tourism at George Mason University, Fairfax, Virginia, USA. She is a creative event designer with many years of corporate and social event experience and has managed events for Fortune 500 corporate sponsors including Microsoft, BMW, Coca-Cola, Kodak and IBM. She has staged events domestically and internationally for party sizes ranging from of twenty to five thousand, and specializes in weddings. Carrie earned her MBA in marketing from George Mason University and has completed additional studies at the Corcoran School of Art in Washington, the Rhode Island School of Design in Providence, and the Judith Blacklock Flower School in London.


"As Editor-in- Chief of Event Management: An International Journal, my congratulations go out to Dr. Daniels and Ms. Loveless on producing what has to be the most comprehensive and complete work on wedding planning ever produced. This text on one of the fastest growing segments of the event industry today will fill a knowledge void that has existed for some time. I am sure that this text will become a necessary element on the self of all students, academics and professionals who are either working in or researching this area of the event industry. The text from the theoretical grounding to the case studies, worksheets and checklists are well conceived and written in a manner that allows the beginning student to the experienced professional to understand and utilize the information. It is without any hesitation that I endorse this textbook to anyone who wants to learn and understand the wedding planning event business." --Dr. Kenneth F. Backman, Editor-in-Chief, Event Management: An International Journal; Associate Professor in the Department of Parks, Recreation and Tourism Management, Clemson University "With its 'engaging' style, rich illustrations, and comprehensive blend of culturally sensitive practical and background material, this book will quickly become an indispensable resource for those aspiring to become professional wedding planners, and also for those who want to be personally involved in their own wedding experience. Sure to become a classic!" --Dr. Laura Jane Lawton, Editor-and-Chief, Tourism Review International School of Tourism and Hotel Management University of South Carolina, USA Weddings are both big business and important social events. In today's fast-paced, complicated world, anyone setting out to plan their own wedding, or act as consultant, needs much more information and preparation than ever before. Today's wedding planner or consultant is a professional. Maggie Daniels and Carrie Loveless provide a perfect combination of the academic and the practical perspectives in their book Wedding Planning and Management. Three of their themes impress me in particular: the need for attention to cultural diversity, discussion of the nature and meanings of the wedding ceremony, and a highly visual presentation. I once had the privilege of attending a wedding in Korea that combined the best of Hollywood and traditional Korean ceremony, and so it was a delight to see the traditional Korean wedding covered in this book alongside many other examples from different cultures. There are also numerous cases to illustrate consultancy and vendor-related issues, just what the practitioner wants, and many tables and figures that make it a usable book for students. -- Donald Getz, PhD., Professor, Haskayne School of Business, University of Calgary

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