About the Author

Brian Ladyman is a Managing Director at Slalom Consulting and an Adjunct Professor at Albers School of Business and Economics at Seattle University, where he teaches Strategic Brand Management. He has an MBA from Dartmouth, and a BS from Pepperdine University. His leadership career has been an immersive learning journey across a plethora of industries and roles-with heavy emphasis in the technology sector and marketing functions. While the Pacific Northwest is his base, he has also called the Northeast, Southeast, Midwest, and West all home, as well as London and Sydney.