Nicholas J. Webb is a world-renowned innovation thought leader. Nicholas has been awarded over 45 patents by the US Patent and Trademark Office for breakthrough technologies including one of the first wearable technologies and one of the world's smallest medical implants. Nicholas Webb's innovations also include a wide range of industrial and consumer products. Nicholas is known by many as the "Innovation Evangelist," he speaks around the world on the future of the economy, innovation and healthcare. Nick combines his own personal experience of "having been there" with a proven strategy for increasing profits and market share through a combination of leading-edge innovation methods and general business best practices. Nicholas is the author of The Innovation Playbook, The Digital Innovation Playbook, Invent Stuff, Breakers and his upcoming book, What Customers Crave. Nicholas Webb is a Senior Partner at Cravve (www.whatcustomerscrave.com), a Customer Experience Consulting Firm that provides Customer Experience Strategies, Insights and Training to some of the best brands in the world. Nicholas is a frequent speaker and workshop leader at vertical industry conferences as well as innovation, licensing and technology forums around the world. He lives in Northern California with his wife of twenty-five years and his four children.