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Eldon Taylor is the host of the popular radio show, Provocative Enlightenment. He is an award-winning New York Times bestselling author of over 300 books, as well as numerous audio and video programmes. His most recent books include Choices and Illusions, Mind Programming and What Does That Mean? Eldon is also the inventor of the patented InnerTalk technology and the founder and President of Progressive Awareness Research, Inc. He has been featured as an expert in films, print, television and radio. He has been called a "master of the mind' and has appeared as an expert witness on both hypnosis and subliminal communication. More than 20 scientific studies have been conducted evaluating Eldon's technology and approach, all demonstrating its power and efficacy. Eldon is listed in more than a dozen Who's Who publications including Who's Who in Intellectuals and Who's Who in Science and Engineering. He is a Fellow in the American Psychotherapy Association and an internationally sought-after speaker. His books and audio/video materials have been translated into more than a dozen languages and have sold millions worldwide.