Covers all areas of modern advertising from multiple points of view to help professionals put their fingers on the pulse of best practice Teaches how to build a great brand and how it can add value to a business Enables readers to think more broadly about brands and to better serve their clients
Nick Kendall is an award-winning brand and advertising specialist with over 25 years' experience. He has worked on famous global accounts such as Johnnie Walker and Unilever's 'Dirt is Good' laundry brand. Nick is a founding partner of Bro-Ken and member of The Garage, which helps start-ups build brands. He designed and created the IPA Excellence Diploma, which is described as 'the MBA of brands' for the advertising industry, and is its Chief Examiner. He received the IPA President's Medal for his services to the industry and is the author of Advertising Works 10.