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What are They Saying About You?
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Consider this book as your personal reputation management coach, or spin doctor, if you will. Whether you are a board member of an organization, a doctor, a teacher, or the director of your own company, following the advice in this book will help you to differentiate yourself in a positive way and gain some fat on your reputation bones for when times get tougher.

About the Author

Frank Peters is founder and owner of Virtus Communications. He has extensive experience in managing high-profile corporate brands and leading corporate strategy development, as well as day-today experience in corporate reputation management and crisis management. He won SABRE Awards for Best Benelux Campaigns and Best Benelux Agency, the European Excellence Award (merger FrieslandCampina) and an Effie for most effective integrated campaign.

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