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When I Die


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Written during the last few months of Philip Gould's life, this is a hugely inspiring and ultimately uplifting look at his 'lessons from the death zone'

About the Author

Philip Gould was polling and strategic adviser to Tony Blair and was deputy chairman of Freud Communications. He was a visiting professor in media and politics at the London School of Economics and a member of the House of Lords, as well as the author of The Unfinished Revolution. Philip Gould died at the age of sixty-one in 2011.


This was a brave man . . . In the old days, they used to say the dead always send a gift back as they leave us, so we should watch out for it. That is what happened here--The Times, Book of the Week
The book's power comes from the urgency and simplicity of the message . . . At a time when few of us know how to face the inevitability of our own extinction, Gould has provided an admirable model--Sunday Times
In politics, as in life, purpose is all. Nobody understood that better than the late Labour strategist Philip Gould . . . An extraordinarily moving book . . . inspiring in its discussion of mortality; it is also a manual for those undertaking any task, political or otherwise, and trying to make sense of it to themselves and to others--Daily Telegraph
I read it in one sitting, and conclude that it should really be prescribed on the NHS. Even though it's a short and harrowing account of one man's dying, it also is the most life-enhancing book I've ever read--The Lady
A brave and unique account of facing death by looking it squarely in the face--Observer

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