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The Where, the Why, and the How


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Promotional Information

What came before the big bang? How do cells talk to each other? Why do cats purr? Whimsical 'scientific' illustrations by a star-studded roster of 75 indie artist in a gorgeous format.; Science is cool again! Vintage scientific illustration from anatomy charts to maps and calendars is the emerging flavor du jour in the art world and in home decor. It is also the focus of a whole new genre of art collecting as well as publications.; Science writing is taking the literary world by storm; Mary Roach, Oliver Saches and Bill Bryson are topping bestseller lists with their recent publishing; Indie illustration is going strong in myriad venues beyond the gallery wall: album covers, band posters, website banners, inner-city murals, movie credits, newspapers, magazines, making it an art form that reaches out across all kinds of pathways.

About the Author

Also is an award-winning design firm headed by Matt Lamothe, Julia Rothman and Jenny Volvovski. They are the authors of The Exquisite Book and the designers and illustrators behind Design Sponge At Home. David Macaulay is an award-winning author and illustrator whose illustrated books about science, history and technology are hugely popular and have been translated into a dozen languages. .


"The genius of the book is its brevity and wit, and the room it leaves for imagination." -
"This highly browsable volume puts a new lens to the long-time relationship between art and science.... Each entry admirably articulates a complex topic in concise and engaging ways.... Volvovski, Rothman, and Lamothe offer a stunning collection that reimagines scientific wonder and that is an eloquent argument for slow living in an age of immediate access." -- Science
"A party for your left brain and your right brain." -- Boing Boing
"The result is scientific, yet with tongue planted firmly in cheek. Why do we blush? includes a discussion of blood vessels and the sympathetic nervous system, along with a drawing of a naked man with his internal organs exposed (you'd blush too)."- - Studio 360 Blog
"Promises to pick you up at the front cover, delight and fascinate you in a flurry of eye poppers, and drop you off better informed 168 pages later." --
"Like a science book published by The New Yorker. Images range from 1980s textbooks homages to dinosaur watercolors to Escherian mind-benders to straight-up trippy, surrealist work that would be at home on an album cover." -- FastCoDesign
"If you're looking for fun facts illustrated by some amusing imagery, it does the job well." - Steven Heller, The New York Times
"As a lover of the intersection of art and science, I find myself more excited about The Where, the Why, and the How: 75 Artists Illustrate Wondrous Mysteries of Science than I've been about a book in ages. In this gem, as intellectually stimulating as it is visually stunning, creative trifecta Julia Rothman, Jenny Volvovski and Matt Lamothe invite some of today's most celebrated artists to create scientific illustrations and charts to accompany short essays about the most fascinating unanswered questions on the minds of contemporary scientists." -- Brain Pickings

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