Absolutely Australia's Lowest Prices

Shop over 1.5 Million Toys in our Huge New Range

Whether or Not Social Media Have Become the Most Important Element of the Marketing Strategy for Music Artists to Become Famous

Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, University of Applied Sciences Koln RFH, language: English, abstract: The classical way music artists have to go to become successful is to convince the guard of a music label to get a chance to convince millions of people with their music afterwards. The labels then contrive a marketing-strategy for the new artists and arrange live-concerts in front of small audiences, which are a good medium to give the world a first impression of the artists talent and style of music. In the era of web 2.01, the way goes the other way around: Through social media they can create their music career vast on their own and can profile themselves. Uploading a music video, e.g. on YouTube, and convincing millions of people can be the key to call the labels attention to the unknown artists. The music labels work has also changed: Scouts search for talents on social media platforms. On the basis of users feedback, they can analyse, whose music runs and so which artists they want to contract. But often the labels look for artists, who are really talented and already have a self-marketing-strategy.2 That shows some kind of a new era in the social media, because during the last years, the term social media marketing was formed and operated. In the first period, after the entrance in the web 2.0, people didnt know about the spheres and possbilities of social media. Using it as a marketing tool has opened new gates for musicians to create the first buzz. The following explanations demonstrate the effectiveness of marketing in social media on the basis of the worlds largest social platforms, Facebook and YouTube. Additionally, two cases of successful self-marketing through social media are exemplified in the end: the story of success of Justin Bieber and Lana Del Rey. Their appearance on Facebook and YouTube will be analyzed with the help of numbers and figur
Product Details
Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Whether or Not Social Media Have Become the Most Important Element of the Marketing Strategy for Music Artists to Become Famous on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond.com, Inc.
Back to top