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Who Not How
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About the Author

Dan Sullivan has coached more successful entrepreneurs than anyone on the planet. His company, Strategic Coach®, is the leading entrepreneurial coaching programme in the world. www.strategiccoach.com

Benjamin Hardy, PhD is an organizational psychologist and bestselling author of Willpower Doesn't Work. His work is viewed by millions of people monthly and featured on Forbes, Fortune, CNBC, Cheddar, Big Think and many others. www.benjaminhardy.com

Reviews

“Dan Sullivan is the ultimate coach for entrepreneurs. I’ve been learning from him for over 20 years! Anyone who reads Who Not How will know exactly how the best entrepreneurs createfreedom.”
— David Bach, New York Times best-selling author, founder of FinishRich.com, and co-founder of AE Wealth Management

“How do you shift your life? You shift your thinking. And how do you shift your thinking? Dan Sullivan says it starts by ‘thinking about your thinking.’ Dan is the entrepreneur’s coach of coaches because he helps you think about your thinking to gain an entirely new perspective that doesn’t just impact your business, it elevates every aspect of your life.”
— JJ Virgin, CNS, CHFS, New York Times best-selling author and founder of Mindshare Collaborative 

“To say that I have thrived both personally and professionally because of Dan Sullivan’s coachingwould be an understatement. Dan is blessed with the innate talent to simplify the most complex business situations and create tools that are so easy to use. The world is better off because of him.”
— Ninad Tipnis, founder and principal, JTCPL Designs

“Dan Sullivan is a one-of-a-kind human being. There is a clarity, tenacity, and conviction that just oozes out of him. Pay close attention, and that wisdom will rub off on you. His generosity of spirit gives you open access to his fascinating thought process.”
— Kathy Kolbe, brain researcher and theorist and founder of Kolbe Corp.


“If you want to massively grow some part of your life or business, make lots more money, work less, and enjoy life to the fullest, there’s only one place to go—Dan Sullivan and his Strategic Coach Program. I did, and it made all the difference.”
— Richard A. Viguerie, pioneer of political direct mail and chairman of American Target Advertising

“Since I met Dan Sullivan, my perspective on freedom and success has never been the same. I can’t get enough of his wisdom and cherish his teaching. The impact on my family and me has been significant. Dan is hands down the best coach for anyone looking to find and then execute the entrepreneurial life they were put on this earth to live!”
— Mark Timm, serial entrepreneur and co-author of Mentor to Millions

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