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Who Says Elephants Can't Dance?


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Gerstner (Reinventing Education) tells the inside story of his nine-year reign as CEO of IBM during the company's unprecedented time of crisis and his successful effort to turn around the pending demise. From his four-year stint as CEO of an equally intriguing corporation, RJR Nabisco, the author moved into the hot seat at IBM in April 1993, the most troublesome time in the company's history. Gerstner finds a pondering, insular culture, mostly unchanged since its beginning, and he briskly reviews his initial major decision to halt the breakup of IBM, refocuses energies on its historic mainframe business, streamlines repetitive processes, focuses employee attention on the needs of its customers and the quickly changing market, and significantly reduces the work force throughout IBM's worldwide locations. This is an important contribution to the business genre, and Edward Herrmann's basso, richly told tale maintains listener interest. An insider's take on IBM that provides a nice update to the solid historical analysis of the downfall and near death of the company revealed in Paul Carroll and Jim Wade's super business history, Big Blues. Highly recommended for all public libraries and university libraries supporting a business curriculum.-Dale Farris, Groves, TX Copyright 2003 Reed Business Information.

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