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PREFACE TO THE SECOND EDITION ACKNOWLEDGMENTS INTRODUCTION PART 1 THE WHOLE BRAIN FRAMEWORK CHAPTER 1 Every Business Runs on Thinking CHAPTER 2 Making Sense of Thinking: A Practical Organizing Principle for Business 15 CHAPTER 3 Getting Smart About Work: Your Thinking Preferences, Your Competencies, and Your Career 27 CHAPTER 4 What You Need to Know So You Can Grow: Becoming a Whole Brain Thinker 45 CHAPTER 5 Expect Difference, and Then Take Advantage of It! 61 CHAPTER 6 Getting More Satisfaction from Work: Why "Smart" Is Relative 77 PART 2 WHERE THINKING MEETS THE BOTTOM LINE CHAPTER 7 Becoming a Thinking Manager: How to Get Results from Cognitive Differences 101 CHAPTER 8 Communicating Across Thinking Styles: How to Break Through the Mental Static 123 CHAPTER 9 Getting Work Done: Motivating, Delegating and Managing in All Directions 137 CHAPTER 10 Productivity Through Fit: Individual, Job, and Assignment Alignment 149 CHAPTER 11 Growing Yourself and Others: Developing, Coaching, and Mentoring with Thinking and Learning in Mind 161 CHAPTER 12 Teams that Work: Getting Advantage from Difference 175 CHAPTER 13 Influencing, Getting Buy- In, and Connecting with Your Customers: Thinking Behind the Pitch 191 PART 3 LEADING THE WAY THROUGH BUSINESS COMPLEXITIES CHAPTER 14 Whole Brain Leadership: The Secret to Thriving in Today's World 203 CHAPTER 15 Making Vision and Values Actionable: How to Align Any Business for Optimum Performance 213 CHAPTER 16 The Essential Shift to Strategic Thinking: Making Strategic Planning Pay Off 229 CHAPTER 17 Reorganization That Really Works: Energizing for Breakthrough Business Outcomes 241 CHAPTER 18 Dealing with Disruption: When Business Adversity, Risk, or Crisis Strikes 251 CHAPTER 19 Making Change Work: How to Break Through the Mindset Barrier 261 CHAPTER 20 How CEOs Think and Lead: Insights from Research on CEOs Around the World 273 PART 4 TAPPING INTO BREAKTHROUGH THINKING CHAPTER 21 Increasing Business Creativity and Innovation-Head First 293 CHAPTER 22 Getting Business Results from Creative Thinking 311 CHAPTER 23 Want Enterprise- wide Innovation? Make Creativity a Core Competency for Every Job Across the Business 331 PART 5 PERSONAL GROWTH THROUGH WHOLE BRAIN THINKING CHAPTER 24 Stretching Your Thinking and Overcoming Mental Blind Spots 347 CHAPTER 25 Entrepreneurial Thinking: What It Is, Why You Need It, and How to Develop It 361 CHAPTER 26 Breaking Down the Barriers to Whole Brain Growth 377 AFTERWORD 387 APPENDIX A HBDI Profile Interpretation Guide 389 NOTES 391 INDEX 399
Ann Herrmann-Nehdi is CEO of Herrmann International, the company that originated the Whole Brain Thinking approach and developed the Herrmann Brain Dominance Instrument (HBDI), a widely used assessment tool.