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PREFACE TO THE SECOND EDITION ACKNOWLEDGMENTS INTRODUCTION PART 1THE WHOLE BRAIN FRAMEWORKCHAPTER 1 Every Business Runs on Thinking CHAPTER 2 Making Sense of Thinking: A Practical Organizing Principle for Business 15CHAPTER 3 Getting Smart About Work: Your Thinking Preferences, Your Competencies, and Your Career 27CHAPTER 4 What You Need to Know So You Can Grow: Becoming a Whole Brain Thinker 45CHAPTER 5 Expect Difference, and Then Take Advantage of It! 61CHAPTER 6 Getting More Satisfaction from Work: Why "Smart" Is Relative 77 PART 2WHERE THINKING MEETS THE BOTTOM LINECHAPTER 7 Becoming a Thinking Manager: How to Get Results from Cognitive Differences 101CHAPTER 8 Communicating Across Thinking Styles: How to Break Through the Mental Static 123CHAPTER 9 Getting Work Done: Motivating, Delegating and Managing in All Directions 137CHAPTER 10 Productivity Through Fit: Individual, Job, and Assignment Alignment 149CHAPTER 11 Growing Yourself and Others: Developing, Coaching, and Mentoring with Thinking and Learning in Mind 161CHAPTER 12 Teams that Work: Getting Advantage from Difference 175CHAPTER 13 Influencing, Getting Buy- In, and Connecting with Your Customers: Thinking Behind the Pitch 191 PART 3LEADING THE WAY THROUGH BUSINESS COMPLEXITIESCHAPTER 14 Whole Brain Leadership: The Secret to Thriving in Today's World 203CHAPTER 15 Making Vision and Values Actionable: How to Align Any Business for Optimum Performance 213CHAPTER 16 The Essential Shift to Strategic Thinking: Making Strategic Planning Pay Off 229CHAPTER 17 Reorganization That Really Works: Energizing for Breakthrough Business Outcomes 241CHAPTER 18 Dealing with Disruption: When Business Adversity, Risk, or Crisis Strikes 251CHAPTER 19 Making Change Work: How to Break Through the Mindset Barrier 261CHAPTER 20 How CEOs Think and Lead: Insights from Research on CEOs Around the World 273 PART 4TAPPING INTO BREAKTHROUGH THINKINGCHAPTER 21 Increasing Business Creativity and Innovation-Head First 293CHAPTER 22 Getting Business Results from Creative Thinking 311CHAPTER 23 Want Enterprise- wide Innovation? Make Creativity a Core Competency for Every Job Across the Business 331 PART 5 PERSONAL GROWTH THROUGH WHOLE BRAIN THINKINGCHAPTER 24 Stretching Your Thinking and Overcoming Mental Blind Spots 347CHAPTER 25 Entrepreneurial Thinking: What It Is, Why You Need It, and How to Develop It 361CHAPTER 26 Breaking Down the Barriers to Whole Brain Growth 377 AFTERWORD 387APPENDIX A HBDI Profile Interpretation Guide 389NOTES 391INDEX 399
Ann Herrmann-Nehdi is CEO of Herrmann International, the company that originated the Whole Brain Thinking approach and developed the Herrmann Brain Dominance Instrument (HBDI), a widely used assessment tool.