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The Whole Brain Business Book, Second Edition
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OUTTHINK, OUTPACE AND OUTPERFORM THE COMPETITION Now revised and updated with new applications and practical tools to better use your brain in business If you think your business can't get any better, think again. Thanks to the power of Whole Brain (R) Thinking, you can apply what we know about thinking and the brain to transform your organization at every level. Whether you're struggling to keep up with a changing market, stuck with a tired business model, or challenged by difficult colleagues, the proven methods in this updated guide will help you to: IDENTIFY how you and others prefer to thinkIMPROVE your communication skillsINSPIRE creative thinking in yourself and othersINNOVATE faster and work more efficientlyIMPLEMENT changes throughout your organizationINCREASE productivity and beat the competition Every business runs on thinking. This book gives you practical tools to assess others' mindsets and get more intentional about how you use your thinking-and how to best engage the thinking of those around you. Filled with essential charts, engaging examples, exercises, and action steps, The Whole Brain Business Book shows you how to rethink your business, prepare for the future,realign your goals, and reinvigorate your team-by putting your whole brain to work. This revised and expanded edition features the latest brain research, updated real-world examples, and more actionable content than ever before. In addition to new stories, data and "mind-hacks", you'll find Herrmann's timeless tips for getting unstuck, identifying the four thinking preferences, and applying research-based techniques that have been proven to work in any business environment around the world. By building and strengthening your thinking agility, you'll be able to work more effectively with others-and leverage the best thinking around-so you can avoid costly delays, missed opportunities, and other business risks. Using the book's point-by-point action steps, insightful case studies, and emerging thought trends, you can really put your mind to work-and get brilliant results. The Whole Brain Business Book will help optimize your management approach, align your organization and strategy, and fully engage your own brain as well as the brains of others to work smarter, faster, and you ever thought possible. Ned Herrmann pioneered the Whole Brain Thinking approach and is renowned for his bestselling books and research on thinking and its role in creativity, learning, and business. Ann Herrmann-Nehdi is CEO of Herrmann International and an internationally recognized speaker, author, and thought leader on applying what we know about the brain to improve business performance.
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Table of Contents

PREFACE TO THE SECOND EDITION ACKNOWLEDGMENTS INTRODUCTION PART 1 THE WHOLE BRAIN FRAMEWORK CHAPTER 1 Every Business Runs on Thinking CHAPTER 2 Making Sense of Thinking: A Practical Organizing Principle for Business 15 CHAPTER 3 Getting Smart About Work: Your Thinking Preferences, Your Competencies, and Your Career 27 CHAPTER 4 What You Need to Know So You Can Grow: Becoming a Whole Brain Thinker 45 CHAPTER 5 Expect Difference, and Then Take Advantage of It! 61 CHAPTER 6 Getting More Satisfaction from Work: Why "Smart" Is Relative 77 PART 2 WHERE THINKING MEETS THE BOTTOM LINE CHAPTER 7 Becoming a Thinking Manager: How to Get Results from Cognitive Differences 101 CHAPTER 8 Communicating Across Thinking Styles: How to Break Through the Mental Static 123 CHAPTER 9 Getting Work Done: Motivating, Delegating and Managing in All Directions 137 CHAPTER 10 Productivity Through Fit: Individual, Job, and Assignment Alignment 149 CHAPTER 11 Growing Yourself and Others: Developing, Coaching, and Mentoring with Thinking and Learning in Mind 161 CHAPTER 12 Teams that Work: Getting Advantage from Difference 175 CHAPTER 13 Influencing, Getting Buy- In, and Connecting with Your Customers: Thinking Behind the Pitch 191 PART 3 LEADING THE WAY THROUGH BUSINESS COMPLEXITIES CHAPTER 14 Whole Brain Leadership: The Secret to Thriving in Today's World 203 CHAPTER 15 Making Vision and Values Actionable: How to Align Any Business for Optimum Performance 213 CHAPTER 16 The Essential Shift to Strategic Thinking: Making Strategic Planning Pay Off 229 CHAPTER 17 Reorganization That Really Works: Energizing for Breakthrough Business Outcomes 241 CHAPTER 18 Dealing with Disruption: When Business Adversity, Risk, or Crisis Strikes 251 CHAPTER 19 Making Change Work: How to Break Through the Mindset Barrier 261 CHAPTER 20 How CEOs Think and Lead: Insights from Research on CEOs Around the World 273 PART 4 TAPPING INTO BREAKTHROUGH THINKING CHAPTER 21 Increasing Business Creativity and Innovation-Head First 293 CHAPTER 22 Getting Business Results from Creative Thinking 311 CHAPTER 23 Want Enterprise- wide Innovation? Make Creativity a Core Competency for Every Job Across the Business 331 PART 5 PERSONAL GROWTH THROUGH WHOLE BRAIN THINKING CHAPTER 24 Stretching Your Thinking and Overcoming Mental Blind Spots 347 CHAPTER 25 Entrepreneurial Thinking: What It Is, Why You Need It, and How to Develop It 361 CHAPTER 26 Breaking Down the Barriers to Whole Brain Growth 377 AFTERWORD 387 APPENDIX A HBDI Profile Interpretation Guide 389 NOTES 391 INDEX 399

About the Author

Ann Herrmann-Nehdi is CEO of Herrmann International, the company that originated the Whole Brain Thinking approach and developed the Herrmann Brain Dominance Instrument (HBDI), a widely used assessment tool.

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