Rob Goffee is Professor of Organizational Behavior at London Business School. Gareth Jones is Visiting Professor at INSEAD. He was formerly Director of Human Resources for the BBC.
"the book gives a more nuanced view of this leadership trend than many inferred from the title or its message to "Be yourself". They point out precisely that good leaders need a chameleon's ability to adapt themselves to different situations, and to conform to the culture of their organization." -- The Financial Times