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Barry Schwartz is a professor of psychology at Swarthmore College, in Pennsylvania. Schwartz has written ten books and more than 100 articles for professional journals. In 2004, Schwartz published The Paradox of Choice: Why More Is Less, which was named one of the top business books of the year by both Business Week and Forbes Magazine, and has been translated into twenty languages. In 2009, Schwartz spoke at TED about our loss of wisdom and subsequently published the book, Practical Wisdom with his colleague Kenneth Sharpe.