RON ADNER has spent the past decade studying the root causes of innovation success and failure. He is an award-winning professor of strategy at Dartmouth College, whose writings have appeared in the Wall Street Journal, the Financial Times, Forbes, and the Harvard Business Review.
Visit www.thewidelensbook.com
“Ron Adner is a breakthrough thinker. He zooms out to see more
clearly how—and why—some innovations take hold, and others do
not.”—Jim Collins, author of Good to Great “Essential reading
for innovators.”—Kirkus Reviews“A clear analysis of numerous
scenarios, both failures and successes, with a depth rarely found
in pragmatically-tinged books. Anyone involved in moving a product
from conception to adoption will not want to let this book pass
them by.”—Publishers Weekly
“This is a path-breaking perspective on innovation. Adner's tools
guide you to ask the right questions to protect you from making
mistakes that condemn so many innovations to failure.”—Clayton M.
Christensen, Kim B. Clark Professor, Harvard Business School;
author of The Innovator's Dilemma
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